There are just so many wonderful symbolic meanings associated with triangles. The female. The male. Logic. Difference. Change. Mountains. Waves. Christmas trees. Fire. The religious trinity. The North American Model of Conservation…For something that has 3 properties - no matter the size or length of the sides - it’s incredibly versatile, scalable and adaptable. When we began to think of branding Natural Matriarch, it seemed obvious to use the N and M to create triangles. The addition of the 4 elemental triangles was a seamless blend of the many meanings of triangles with our conservation mission.
My mom always tells me that mothers and daughters are steps in a long staircase. Each one leading to the next, moving a family along in an infinite progression of knowledge shared through stories… and DNA. A tenet of elementary school biology is that most of us get our mitochondrial DNA from our mothers and so from conception - our innate energy, our connection to our ancestors, the core of our being, comes from our mother, from the first matriarch of our lives.