There are just so many wonderful symbolic meanings associated with triangles. The female. The male. Logic. Difference. Change. Mountains. Waves. Christmas trees. Fire. The religious trinity. The North American Model of Conservation…For something that has 3 properties - no matter the size or length of the sides - it’s incredibly versatile, scalable and adaptable. When we began to think of branding Natural Matriarch, it seemed obvious to use the N and M to create triangles. The addition of the 4 elemental triangles was a seamless blend of the many meanings of triangles with our conservation mission.